James Morris is a campaign pollster and strategist. A former speechwriter to Labour leader Ed Miliband and advisor at the Number 10 Strategy Unit, Morris runs Greenberg Quinlan Rosner´s London office. Since joining the firm in 2010, James has advised corporate, NGO and political clients around the world. He leads numerous relationships in the political, energy, not-for-profit and business advisory spaces. Morris uses opinion research amongst consumers and elites to advise senior figures on strategy and communications, having advised Prime Ministers, CEOs, Board-members, Cabinet Ministers and others. James developed his opinion research skills initially working at advertising agency TBWA\ where he worked closely with Lord Gould and the Labour party as well as more conventional clients in the food and drink and technology sectors. After a spell as a Research Fellow at the Institute for Public Policy Research, Morris went on to found the Opinion Leader Forum at Chime Communications. In that role, he conducted the initial brand development studies for London 2012, led the largest ever study into disabled people’s attitudes to the media in the UK and led studies into FDI, country reputation and retail positioning. Morris ran strategy for Ed Miliband’s against-the-odds victory in the Labour party leadership campaign and continues to advise the Labour leader. He holds a degree in Philosophy from Trinity College, Cambridge, is the winner of two Market Research Society awards, and has a secret history as a stand-up comedian.